I'm sure that any amount of success will ruin the fan base of any sports team. It definitely makes them puff their chest out a little more, arrogance seeps in after a while. Eventually they will start talking about the Aura and Mystique of their shitty stadium (sadly not dancers at Scores like Schilling insinuated) and have internal debates about whether or not the overpriced mercenary they brought in will ever be "a true Yankee." Eventually one would think that this would ebb but remarkably it never has. Their douchbaggery may quiet down for a little while and then they go and do this.
The Yankees made a fucking cologne. Are you kidding me? Deadspin did a smell test of it the other day and the results were that it smelled a bit like Fruit Stripe gum. Personally I couldn't give a shit what it smelled like, I'm already appalled at it's very existence. Yankee cologne? What's it supposed to smell like? A combination of the soothing gel Jeter places on his herpes sores and the stale beer/piss stench of the bleachers at the old Stadium? Who the hell wants a cologne promoting a sports team anyway? When I want to impress the woman folk I don't think to cover myself in the scent of a bunch of dudes who have been sweating for the last 4 hours.
Despite the obscene price ($62 for a 3.4 ounce bottle at Macy's) I can guarantee that it will sell like gangbusters. I'm willing to bet that this Yankee superfan already has a case sitting in his mom's basement right between his Hideki Irabu bobblehead and his Andy Hawkins jersey.